Friday, 6 November 2015

Audience Research Analysis


The results from my age range question show that about 45% of my audience are in the 17-21 age range. There are around 20% in the 12-16 age range and around 20% in the 22-26 age range. This leaves the 27-35 age range with the remaining percentage, with the other two age ranges being left unanswered. This shows the audience I should try and cater to with my video. My audience does not include very young children or adults over 35, therefore my video can contain quite mature themes and concepts.


These results show that pop and indie rock have the tied majority of votes. As my chosen song for my music video is a mix between the two, Indie Pop, this will mean my music video should cater to the audience very well, having the most fans from the people I have surveyed.

The results for question 3 show that that Concept just edges out Narrative for my audiences favourite style of video. Performance comes in last place. My chosen style of music video will be narrative, but it is quite concept driven with my metaphorical Depression character. This means my audience should be very interested in my video. I will have no performance in my video which should not have too much of an effect as it was least ranked for favourite style of video.



In this question I tried to gather information on how much lip synch people prefer. I could have improved this question by letting the audience specify just how much lip synch they like to have in their music videos. The information I did gather shows that half lip synch is mostly preferred by the majority of the audience. My video will have full lip synch which is the second-most preferred option.


The choices were; Compelling story line, Favourite artist is performing, interesting mise en scene, interesting concept in the video.
The information gathered in this question shows me that interesting concept and favourite artist are the most popular choices for making a music video enjoyable. One surprising result was that compelling story line was one of the least picked options. However, concept was one of the highest which fits in with my music video.






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